For many visual artists, pricing artwork is often as difficult as making it in the first place.
It is important to remember that, in line with much of the knowledge within the visual arts, there are no right answers or standard formula for pricing your work. There are, however, lots of formulas and systems which may be of help; at the end of the day, you should be satisfied with the prices you set.
When considering what price range to put your work in, it’s worthwhile considering the key concepts in this article. This article is intended to provoke your own research and thinking about your own price range and cannot be used as a guide to price your work as there are too many variables to consider in each artists’ practice.
This article was written by Medeia Cohan-Petrolino when she was at the University of the Arts London Emerging Artists Programme. Medeia now works for School for Creative Startups, a training provider for creative businesses as they begin to trade.
For designer-makers Cockpit Arts has created a useful resource pack: The Pricing decision series.