Marketing

Your marketing is in many ways the lifeblood of your artist-led space. Any sponsorship or funding will be easier to obtain if you have a proven profile and documented successes.

Initially, use your personal network of contacts to spread the word, including in advance of the space opening up.  Email invitations, although cheap and easy to use, get lost very easily in increasingly full inboxes, so if you are planning to use them make sure they are memorable and easy to use.  Your curatorial policy and the projects you are planning are all part of your ‘brand’, which can be entrenched with the graphic and type styles you use.

This article is from the Artlaw Archive of Henry Lydiate's columns published in Art Monthly since 1976, and may contain out of date material.
The article is for information only, and not for the purpose of providing legal advice.
Readers should consult a solicitor for legal advice on specific matters, and artists in London can get free online legal advice from Artquest