Programme

Although you venue and marketing will have an impact on the number of visitors and potential funding, your curatorial policy and aims will ensure success.

Consider the type of work you want to show and have a short, written statement on your website or marketing publicity explaining what it is.  This is important to emphasise to your visitors what they can expect, and will help your space to stand out.  You may also consider networking or educational strands to your programme, but bear in mind the extra time this takes up and be honest with yourself about what workload you can handle.

This article is from the Artlaw Archive of Henry Lydiate's columns published in Art Monthly since 1976, and may contain out of date material.
The article is for information only, and not for the purpose of providing legal advice.
Readers should consult a solicitor for legal advice on specific matters, and artists in London can get free online legal advice from Artquest