Some larger companies receive up to 100 applications each week; check their websites first for how and what to send, and even if they accept applications or not. You should be able to demonstrate a good link with why the company should give to you; general pleas for 'putting something back into the community' won't cut much ice.

It is worth remembering only a few companies have any criteria or policy for their giving, mostly evaluating each application on its individual merits. However, when there are clear guidelines it is important to respect them; too many unsolicited applications have caused some companies to wind up their funding practices for good.

Companies may give:

1. materials that the company makes, for free or a reduced rate (sometimes cost price)
2. sponsorship of events or promotional materials
3. sponsorship in kind (e.g. allowing the use of company facilities, products or staff)
4. advertising in company promotional materials
5. fundraising amongst staff
6. cash donations - but this is very, very unlikely

• self promotion
• sponsorship
• in-kind
• funding
• materials
• money
• earn money