In addition to your costing for making work, another notion to consider when you are pricing your work is your own perceived value as an artist.

This ‘value’, difficult to pin-down and unique to each artist, is increased by milestones such as:

• Years in the business
• Professional accomplishments
• Major group or solo exhibitions
• Residencies in the UK and overseas
• Profile of your partners and organisations you work with
• Your reputation
• The increasing quality and complexity of your work

The more of these ‘markers’ you pass in your career, the more you lower the risk for a collector wanting to buy your work.

© Medeia Cohan-Petrolino

• selling
• developing your practice
• pricing
• money
• developing your career
• earn money
• earning a living
• self promotion
• collectors