Websites

More and more independent, unrepresented and some represented artists have their own website to showcase their work and allow an enormous potential online audience to find information about them more easily.

Websites are increasingly affordable, with many DIY design packages available to help create a simple but effective online presence.

A website can:

  • Increase your visibility, making you and your work easier to find
  • Increase your audience
  • Help people subscribe to an email mailing list to get regular updates on you and your work
  • Help sell your work, depending on the suitability of your practice
  • Be a useful tool for applying for opportunities by allowing you to email applications and refer to your website with a link
  • Help organise all the documentation of your work and provide a complete catalogue of your activity

The layout and presentation of your website should be appropriate to your practice and best represent your work within the limitations of the internet.  Consider appropriate documentation of your work, backed up with information on the rest of your career:

  • Well-photographed images of your work, or short film clips
  • Installation shots of exhibitions and projects 
  • Artist statement
  • Artist CV
  • Contact details, or details of the gallery that represents your work
  • Scans of press articles or reviews
  • A news section, with information about upcoming exhibitions and projects
  • An online shop or details on how people can purchase your work

This post by CreativeBoom has a few interesting tips on how to build a site that people will trust.

Alternatively you can easily build yourself a blog. This useful guide to social media, co-produced by Charlotte Frost and Jared Schiller, introduces benefits of using a blog for artists.

A list of web designers and affordable web packages are listed below.

View listings on map
  • electronic marketsquares
    address
    Business Development Centre, 7-15 Greatorex Street, London E1 5NF

    electronic marketsquares are a not-for-profit company that provides cost-effective digital photography, digital image editing, web site planning & analysis, training, advice and support for small businesses who want to make the most out of their marketing activities on the Internet.

  • Artlook Software
    address
    100 Millford Avenue, Stony Stratford, Milton Keynes MK11 1HE
    telephone
    01908 567 398
    fax
    01908 566 930

    Tailored to the needs of the individual artist Artlook for Artists is an affordable cataloguing and management solution for any artist or craftsperson. Using the software, you can create a detailed catalogue of your work, past and present, with multiple images attached to each item;track each item's current location and generate detailed consignment notes; calculate commissions due and record any expenses you incur relative to an individual item; manage the sale of works to dealers and individual clients with automatically generated invoices and client statements. System now includes Artlook Sitebuilder web site creation tool.

  • The Artists Web
    address
    1 Brunswick Terrace, Hove East Sussex, BN3 1HN
    contact
    Chris Kirkland

    Website services for artists allowing them to build their own gallery website without any prior web design experience.

  • Red Leader
    address
    18-20 Scrutton St, London EC2A 4RX
    contact
    Katherine Green
    telephone
    020 7655 4555

    Red Leader Industries is a multimedia design and production company who specialise in working with artists and arts related organisations to design and produce websites, web projects, DVDs, CD-Roms, education and outreach projects, plus video shooting and post-production.

  • Stockashop websites
    address
    Adur Business Centre, Shoreham by Sea, West Sussex, BN435EG, UK
    telephone
    01273 453430
    telephone
    0845 8387515

    Sensable Media team allows you to spent one day in their offices to produce your own Content Managed website, together with an expert. Simply book your day and bring your images and information on a CD or DVD; learn how to edit the pages, add pages, text, and images and optimise your site for search engines.

  • Clikpic

    Clikpic is a web service for professional and amateur photographers and artists. Using an admin system and a choice of stylish and purpose-built template designs, you can create and edit your own web site quickly and easily.

  • Forgot to Shave
    telephone
    020 8806 2090

    Forgot to Shave is a web design company that provides more than just good corporate branding. Their philosophy is to match an artist's imagination with dynamic web applications and open source technology.

  • Dan is a designer
    contact
    Dan Bissonnet
    website
    danisadesigner.com

    Dan specialises in making affordable sites for small businesses and creative individuals.

  • Platform Web Design
    address
    37 Springvalley Terrace, Edinburgh, EH10 4PZ
    contact
    Rosy Naylor
    telephone
    0131 446 0833

    Platform provides creative and individual approaches to web design for artists, designer-makers and the creative industries.

  • Studio Website Design
    contact
    Liz Wilkinson
    telephone
    01903 879362

    Design for artists and the creative industries, suitable for all budgets. Either 'bespoke' websites built exactly to your specifications, or, for a quicker and cheaper solution, they can produce you a website based on one of their templates.

  • Simon Coates
    contact
    Simon Coates
  • Mr Site

    Easy to use template to create your own professional dot com website. Starter pack at £19.99.

This article is from the Artlaw Archive of Henry Lydiate's columns published in Art Monthly since 1976, and may contain out of date material.
The article is for information only, and not for the purpose of providing legal advice.
Readers should consult a solicitor for legal advice on specific matters, and artists in London can get free online legal advice from Artquest