Many people and arts organisations recommend that artists assign themselves an hourly wage and then consider the total time it took to make the work to reach an artists fee; the idea being that if you add your cumulative hourly wage to the material costs you will find a price.

The classic 'who, where and how' of marketing, to which Nich Pearson implicitly referred last month (Art Monthly No 95, p.

For many visual artists, pricing artwork is often as difficult as making it in the first place.

To have a clear idea about pricing your work, you need to know what comparable artists are doing. Your peers could be considered as comparable artists to you right now; artists who are at a similar place in their career to you and whose medium is comparable to yours (i.

In addition to your costing for making work, another notion to consider when you are pricing your work is your own perceived value as an artist.

Once you have established a starting price point, you will need to grow gradually upward from there over time.

Rise Art founder Scott Phillips and curator Sergio Fernandez list their top 10 tips for artists on how to promote and sell their work.