For many visual artists, pricing artwork is often as difficult as making it in the first place.  This article highlights some of the key factors to consider when devising your own personal system for pricing.

It is important to remember that, in line with much of the knowledge within the visual arts, there are no right answers or standard formula for pricing your work.  There are, however, lots of formulas and systems which may be of help; at the end of the day, you should be satisfied with the prices you set.

When considering what price range to put your work in, it’s worthwhile considering the key concepts in this article.  This article is intended to provoke your own research and thinking about your own price range and cannot be used as a guide to price your work as there are too many variables to consider in each artists’ practice.

This article was written by Medeia Cohan-Petrolino of the University of the Arts London Emerging Artists Programme.

The Emerging Artists' Programme at University of the Arts London is the only programme of its kind in the UK.  This innovative scheme was created to provide opportunities for recent alumni from across the University's six Colleges to promote their work and develop their careers during the formative years immediately following graduation.  The Programme is made up of three strands - the Arts Gallery, the University Art Collection and the Artists' & Collectors' Exchange.  For more information on the Emerging Artists’ Programme, have a look at their website.