Curating and programming your own artist-led space
If you have gone to the effort of securing an space for your own gallery, it’s important to have an idea of the kind of programme you want to have and the kind of artists you want to show. Although you venue and marketing will have an impact on the number of visitors and potential funding, your curatorial policy and aims will ensure success.
Have a short, written statement on your website or marketing publicity explaining what the focus of your programme is and what is individual and unique to your space. This is important to emphasise to your visitors what they can expect, and will help your space to stand out. You may also consider networking or educational strands to your programme, but bear in mind the extra time this takes up and be honest with yourself about what workload you can handle.