Projects in 2004: overview
Projects that took place in 2004 included
- HELP!: Practical Basics for Recent Graduates
- Photographic Professional Development 2: Developing Markets & Audiences for photography projects
- Me, Me, Me… An Introduction to Self-Promotion for Visual Artists
- 1st Annual Artquest Jumble Sale
- Dodge the Shredder: April and July 2004
- Digital Shift
- Photographic Professional Development (PPD)
- Fred Mann: In Conversation
- Artists’ Code of Practice
- Artquest / Space Triangle Streaming Video Workshop
HELP!: Practical Basics for Recent Graduates
HELP was a series of free introductory career-oriented talks aimed at London-based visual artists and craftspeople that graduated in 2003 or 2004. The talks focussed on practical issues and included useful information and tips around employment, finance, organisational structures, marketing and self-promotion, copyright and intellectual property. These short talks, delivered by experts in their field, were followed by question and answer sessions.
Speakers were Stephen Beddoe, Programme Manager of Artquest, Tom Wilcox, General Manager of the Whitechapel Art Gallery, freelance art market strategist and marketing consultant Sarah Thelwall and legal art specialist Henry Lydiate and (author of the Artlaw archive articles).
Flicker was presented in collaboration with no.w.here and was an intensive programme of 2-day workshops for visual artists, exploring film as an artistic medium.
Cameraless film on 19-20 November 2004 enabled participants to gain hands-on experience of making a film without using a camera and was suitable for complete beginners, film artists and artists from any discipline. This weekend intensive course explored and explained the physical nature of film and the artistic possibilities of painting, drawing and scratching directly onto celluloid.
Artist’s Film on 3-4 December 2004 was an intensive introduction to Super 8 filmmaking. It was suitable for complete beginners, video artists and artists from any other discipline, although artists had to have had some experience with film or video. Artists Film was an introduction into how to use film as an extension to an already established practice. It was an opportunity for artists to explore film as an artistic medium. What are the benefits, limitations and possibilities artists face when wishing to use film technologies? There were 10 places on the Artists Film workshop.
Photographic Professional Development 2: Developing Markets & Audiences for photography projects
9 September 2004
This half-day workshop for artists working in photography, facilitated by Helen James and designed to improve Professional Development skills and networking opportunities for fine art photographers in London, built on the previous PPD session in February 2004. The aim of the seminar was to offer a comprehensive half-day professional development seminar focussing on photographic practice encompassing creating, presenting and selling work, and managing one’s career.
Me, Me, Me… An Introduction to Self-Promotion for Visual Artists
The workshop helped visual artists and craftspeople decide what their own goals for self-promotion are – whether that was finding new audiences for their work, organising a show, landing a residency or commission, or some other aim in their career.
By the end of the workshop participants had a better idea of what different ‘audiences’ for your work (e.g. curators, writers, viewers, commissioners, buyers) needed to know about them and their practice and how they could best communicate this. The workshop also explored the variety of tools by which practitioners can promote themselves and their work.
The workshop was led by Sarah Thelwall, a freelance art market strategist & marketing consultant. Her clients have included Antenna Audio, Proboscis and ETA. Previous work includes contributions to an assessment of the regional art purchase plans and preparation of a business model to support the National Art Purchase Plan (launched in 2003) and a market assessment of the UK art market (for Arts Council England). She has also worked with a number of fine artists & jewellers in developing self-promotional tools.
Later in July 2004, Sarah held 6 individual practitioner one-to-one sessions to compliment the Me, Me, Me workshop. These sessions covered similar ground as the general day seminar, but in a shorter, much more focussed and tailored session for individuals.
After the seminar, Sarah wrote the Me, Me, Me… course into an online guide for artists available on this site.
1st Annual Artquest Jumble Sale
A Jumble sale and networking event for artists.
Dodge the Shredder
April and July 2004
A well-structured and effective proposal can make all the difference when applying for funding for contemporary or ephemeral artforms, particularly time-based, conceptual and media art. Dodge The Shredder is a series of professional development workshops especially designed for early or mid-career artists to improve their proposal writing techniques to enable them to “dodge the shredder”: reducing the chances of rejected applications to galleries and grant giving bodies. The workshops were facilitated by Emilia Telese.
The workshop, originally presented in April 2004, was repeated in July 2004 due to high demand for places.
Dodge The Shredder was intended for artists developing or planning funding applications in the near future and was designed to help increase their chances of success. Participants brought developing applications and got feedback from the trainer and other participants in open sessions. The session helped participants develop easy-to-read, direct and to-the-point proposals for funding, at the same time providing an invaluable tool for thinking about their projects in a structured, rational way which can also be used for project drafts, work in progress and abstracts.
Artquest worked in partnership with b3 Media to produce Digital Shift, the first in a series of new media workshops aimed at equipping artists with the hands-on skills and techniques that are the core of new media practice. The four one- and two-day workshops were tailor-made for the 8 participants in each session who had at least basic computer knowledge and were looking to explore digital technology and make a transition to multimedia art.
Workshops were facilitated by Estella Rushaija from the Digital Guild, and took place at Electric Studios, Brixton. The Digital Guild strives to develop innovative and experimental uses of digital technology and multimedia. The Centre is committed to the creative application of digital technology to provide new tools and channels for communication.
2-3 March 2004
A comprehensive and practical 2-day workshop for visual artists planning to work with audio-visual equipment. It was tailored to the needs of artists developing temporary public projects utilising audio-visual elements.
The first day of the two-day programme focussed on budgeting, health and safety, insurance, technical evaluation and site visits, as well as negotiation and approaches to technically realising a project, with key tips and pointers. Each programme included a short presentation from a specialist either in health and safety, site clearance or insurance issues, or an experienced practicing artist. The second day took place at a London-based audio-visual company, where artists worked in small groups to receive specialist technical training. At the end of day two, there was an outdoor projection ‘rehearsal’.
Photographic Professional Development (PPD)
19 February 2004
This session was repeated a few weeks later with participants taken from the reserve list of the first session, due to enormous demand. This half-day workshop for artists working in photography, facilitated by Helen James, set out to improve professional development skills and networking opportunities for fine art photographers in London. The seminar offered a comprehensive half-day professional development seminar focussing on photographic practice encompassing creating, presenting and selling work, and career management.
Fred Mann in conversation with Kathy Dalwood
Interview between Kathy Dalwood and commercial gallery director Fred Mann, on approaching galleries and the experiences of artists working in the commercial sector.
Artists’ Code of Practice
3 February 2004
The Artists’s Code of Practice, developed by and written by Lee Corner, is a short leaflet laying out professional practices which it suggests visual artists work to. As part of the initial launch of the Code, gave seminars for artists about their working practices and highlighted how the Code could help professionalise their practice; and help them out of the various difficulties artists and craftspeople often find themselves in, without a contract, letter or other suggested legal and ethical frameworks.
Artquest / Space Triangle Streaming Video Workshop
February and March 2004
The course, in collaboration with Space Studios, gave artists an understanding of the considerations involved with streaming both live and archive video on the internet. It focussed on the fundamental principles of video compression, including understanding different bandwidths and servers; using a variety of Media Players (Quicktime / Windows Media etc); frame size and data rates, all in a friendly artist-led environment.
Artists streamed their own video projects during the workshop, giving them practical, hands-on experience of the complexities of their own projects. Easy-to-understand written notes and supporting material were also provided each week, offering ‘handy hints’ on using web-streaming technology. Participants already had some basic experience in using video technology, and had a project they wanted to stream.